I happened across Sourcemap this weekend and I suspect it may become an important tool for any business researcher. Sourcemap is a crowd-sourced directory, using maps of the world, countries or regions, that show where a product’s components come from. Though many companies may think this is revealing a bit too much about how they do what they do, many others will see it as a great way to communicate with customers and and keep them involved with the product. Sourcemap is focused on supply chains and environmental footprints, but I see no reason why their mapping and crowdsourcing technology cannot be expanded to much, much more.
Consumers use the site to learn about where products come from, what they’re made of, and how they impact people and the environment. Companies use Sourcemap to communicate transparently with consumers and tell the story of how products are made. Thousands of maps have already been created for food, furniture, clothing, electronics and more.
Working trade shows can destroy your feet, so I have a strong interest in ECCO shoes. I once worked a show in Germany, on my feet for twelve or more hours a day for nine straight days, and ECCOs were my salvation. So I was interested to see what Sourcemap had on ECCO – as an example of what they can do. Here’s the result:It is early days, but Sourcemap shows all the signs of becoming indispensable. But go play with it yourself.