Mercy, Mercy, Mercy
Tuesday, May 11th, 2010I thought of Cannonball Adderley’s title when we were climbing about ten decks on Saturday to the bridge of USNS Mercy, one of the U.S. Navy’s two giant hospital ships. You may wonder why this is in a blog that is normally about international business, but it is Business Beyond the Reef and a great opportunity for medical equipment suppliers. So read on.
Mercy made a brief stop at Pearl Harbor this weekend on her way to a multi-month humanitarian mission (Pacific Partnership 2010) in the Western Pacific and South East Asia. Her combined military and civilian crew and medical staff will provide health care and training in Vietnam, Cambodia, Indonesia, Timor-Leste and Palau. Home-ported in San Diego, Mercy is one of two hospital ships under the U.S. flag, the other being her sister-ship USNS Comfort that scored headlines and praise for her work as a first-responder after the Haiti earthquake. Mercy did similar work after the Indonesian earthquake and tsunami.
She is a remarkable ship, built as a 69,000 DWT tanker, but converted in the 1980s to a new career as a complete floating hospital. Normally operating as a 250-bed hospital, she can quickly be configured for 900 beds. She needs that ability in a humanitarian crisis or for wartime. Mercy boasts all the services that a well-equipped hospital offers: complete operating rooms, recovery, x-ray and advanced imaging, a dental suite, an optometry laboratory, physical therapy, a huge pharmacy and much more. She is even carrying a veterinary team on this mission. Mercy’s mission is strongly supported by medical NGOs, who bring their own expertise, including provision of many of the interpreters needed during this voyage.
During the Pacific Partnership mission, Mercy will be the centerpiece of humanitarian programs that include not only operations and care on board Mercy, but construction and repair of clinics and other medical facilities, training for local medical personnel who will have the chance to work alongside Mercy’s professionals. And the ship carries a full medical equipment repair shop that will fix broken gear, including advanced electronics, and providing training at all her stops.
This is where the business angle comes in. It’s not just host country medical personnel who will be on board Mercy and seeing the equipment and supplies she uses. Hospital administrators and Health Ministry officials will also be on board, working with Mercy’s hospital administrators. These are the people who make decisions on what to procure for their own hospitals and clinics. As I gazed around Mercy’s surgical suites, recovery rooms and medical labs, I saw equipment from General Electric, Welch Allyn, Stryker, Allied Healthcare, Beckman Coulter and Johnson & Johnson – all outstanding U.S. competitors. Of course, there was equipment from other countries, too. The star of the show was a brand new GE CAT scanner that looks like something right out of Star Trek.
Foreign administrators and officials are likely to pay attention when they see this equipment in action, and see their own medical personnel using it, in a non-commercial situation. This is soft-sell, no salesmen present – but none are needed if your equipment is good enough to be selected for Mercy or Comfort. We are not likely to be able to quantify the results, but medical equipment manufacturers should think of missions like Pacific Partnership 2010 as a floating trade show for their products. You don’t need to pay for a booth or a trade show staff, but you do need to bid on Mercy’s future needs. Offer the winning bid and your company can do well by doing good.





