Jones Act Angst

Business readers in Hawaii are reacting to my posts last week about the Jones Act (here and here), providing even more examples about how the Act hurts their profits.  A good friend, Tom Matthews, who owns Trade West/Nani Makana, a producer, importer and exporter of aloha party supplies, provided considerable detail about his company’s shipping costs.  Tom is also the current president of the Hawaii Tourism Wholesalers Association.  You have seen his products if you have ever entered one of the ubiquitous ABC Stores in Waikiki.  His are the top quality artificial lei.  His company also makes cosmetics, fragrances and plush toys, all with a Hawaii theme.

Ocean-going barge

Tom has shared with me actual recent quotes from his freight forwarder for shipping 8 cubic meters of goods from Shanghai to Honolulu.  The most direct route is to ship by sea from Shanghai to Long Beach, and then bring the shipment back west to Honolulu on a barge that is subject to the Jones Act.  The first and longest leg of the trip costs $440 on international carriers.  The back-haul from California to Hawaii costs nearly four times as much – $1660!  The total for the Shanghai-Long Beach-Honolulu shipment is $2100.  To be fair, we can’t charge all of the cost from Long Beach to Honolulu to the Jones Act.  That is a much thinner route than Shanghai to Long Beach, so you are not going to see the same economies of scale.  Still, a price nearly four times higher does seem a little strange.

Tom’s alternate route is to truck the shipment from Shanghai to Hong Kong ($728) and then ship it directly to Honolulu on NYK Lines ($1552), for a total shipping charge of $2280.  Needless to say, he takes the first route, Jones Act notwithstanding.  But it chafes that the price from Long Beach to Honolulu appears to be egregiously jacked up.

Tom also points out that he can ship a 40′ container from China to Colorado Springs for less than it costs him to ship a 20′ container from Honolulu to China, since the latter generally has to go to California (via Jones Act carrier) before beginning its journey to China.  Again, this isn’t conclusive evidence of the cost of the Jones Act, but it may be indicative.

A second company, an exporter of a Hawaii processed food product, exhibited at the huge ANUGA food show in Cologne, exciting interest from a potential large-scale distributor in Germany.  The Jones Act already hurts the firm’s bottom line by raising the cost of the glass bottles they have to bring to Hawaii from the mainland United States.  And to ship their products from Honolulu to Germany, the first leg of the voyage – from Hawaii to California – must be on Jones Act carriers.  The German customer took one look at the landed price in Germany and killed the deal.  Now the Hawaii company is looking into contract manufacturing on the U.S. East Coast to create products that are affordable to European customers – costing Hawaii jobs.

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On Monday, the Honolulu Star-Advertiser carried an op-ed piece in favor of the Jones Act, useful reading for either side of this issue.  The author is Robert G. Frame, an admiralty and maritime lawyer in Honolulu.  The one surprising thing I saw in his piece was mention of a 2003 study by the Maritime Cabotage Task Force that concluded that the Jones Act costs Hawaii residents only $5.52 each annually – or less than two cents day.  This is, of course, far below any estimates that I have seen by reputable economists, who tend to conclude the cost is upwards of $2,000 per person per year.  It turns out that the Task Force is hardly unbiased, founded by and composed of all the major players in the U.S. maritime industry, including both Horizon and Matson.  Their mission statement is clear enough:

“The Maritime Cabotage Task Force (MCTF) is dedicated to educating America on the economic, national security, environmental and safety benefits of the Jones Act and other U.S. cabotage laws so that domestic waterborne commerce remains a pillar of our national existence.”

Oh, and Mr. Frame’s law firm, Frame & Nakano, proudly lists Hawaii’s Jones Act carriers, Matson and Horizon, among its clients.  The Star-Advertiser apparently did not consider it important to mention that.

More Jonesing

The Jones Act often comes up in conversations with businesspeople in Hawaii.  See yesterday’s post for some of the history and economics, but let’s focus on pragmatic business consequences today.

I asked a cattle-rancher on the Big island what his biggest business headache was, expecting him to say something about getting loans or meeting sanitary requirements.  But, no, he said it was the Jones Act.  Hawaii has a surprisingly large and robust cattle industry (some parts of the Big Island look more like Texas than Hawaii) that produces far more than can be consumed in the local market – which isn’t big enough to support an industrial-scale slaughterhouse and meat-packing industry.  So, the ranchers are faced with exporting live cattle to either the U.S. Mainland or to foreign markets.  They tried exporting to Japan many years ago, but that was at a time when Tokyo was saying that Japanese stomachs couldn’t tolerate non-Japanese beef.  Then mad cow disease came along, and shipments of Hawaii cattle and beef were cut off because of one Canadian cow that had been brought south of the border.  The world didn’t notice the long swim required for contact between Hawaiian and Mainland herds.  But I digress.

Hawaii’s cattle industry today requires transport of live cattle to U.S. West Coast slaughterhouses, which brings the Jones Act into play.  It’s not a huge trade, but when ships are available to carry the cattle, the prices, says the rancher, are prohibitive.  It’s cheaper for the cattle ranchers to charter vessels to carry their cattle to Vancouver, Canada and either slaughter them in Canada or have them trucked down into the Lower 48.  This, of course, subjects them to an additional layer of health and safety requirements, which only adds to their costs and cuts their margins.  Getting rid of the Jones Act may or may not make direct transport to the West Coast feasible, but the ranchers would sure like to give it a try.

Better deal in Switzerland than New Jersey

My friend Dana Gray owns Oils of Aloha, a small company on Oahu’s North Shore that produces cooking oils and cosmetics based on macadamia nut oil or kukui oil.  (Try Haleiwa Heat, a mac nut cooking oil infused with garlic and chilies.  Oh yeah.)  Oils of Aloha has developed an international clientele and routinely does bulk shipments to European and Asian customers, as well as the U.S. Mainland.  Dana was fulminating about the Jones Act one day last fall, so I asked him for examples of how the Act impacts his company.  Dana told me that he had recently sent a full container of his products from Hawaii to Switzerland for $4600.  The same day he got a quote to send another container – under Jones Act rules – from Hawaii to New Jersey for an exorbitant $5940.  He figures that the Jones Act costs his company $1340 per container load!

These are anecdotes, but they are indicative of the cost Hawaii pays for the Jones Act.  Getting rid of the Jones Act, however, will not necessarily solve the problem.  If one looks at trans-Pacific shipping, much of it is eastbound only – Asian exports bound for North America.  There is going to be little space available on those vessels even if they were allowed to pick up cargo in Hawaii.  There’s a ton of space available westbound across the Pacific, many ships filled to the brim with empty containers being returned for more Asian exports.  So there may be some scope for increasing Hawaii’s shipments to Asia.  Many such shipments now have to backtrack to California ports before they can head out again westbound, incurring Jones Act costs on the eastbound leg.  And westbound foreign-flag vessels could substantially reduce the cost of products shipped to Hawaii from the U.S. West Coast.

But there is a problem.  Container ships have grown so large that much of the world’s container fleet can’t fit into Hawaii’s small shallow ports.  Honolulu can handle many of the big ones, but not all, and the trend in container ships is to bigger and bigger.  Still, Hawaii’s companies would like to give life without the Jones Act a try.

Jonesing in Hawaii

Not allowed under the Jones Act

The Jones Act becomes a focal point for crisis in Hawaii every few years – and its that time again.  Formally known as the Merchant Marine Act of 1920, the Jones Act is America’s cabotage law – requiring that goods carried between American ports be carried in U.S.-flagged ships.  These ships must be crewed largely by American seamen, owned by U.S. owners, and built in American shipyards.  As such, the Jones Act is about as protectionist as legislation can get.  That said, many maritime countries have similar laws to promote and protect their own shipping and shipbuilding industries, as well as the heritage of their seamen.  (And the same can often be said for the aviation industry, which has similar but not identical protections in the United States and elsewhere.)

The purpose of the Jones Act depends on who you talk to, so let’s go to the source.  The preamble of the Act itself says “It is necessary for the national defense and for the proper growth of its foreign and domestic commerce that the United States shall have a merchant marine …”.  The basic idea in 1920 was that a proper merchant marine was necessary for national defense (how could you rely on other countries’ ships during a war?) and for international trade (how can you rely on foreign-owned, foreign-flagged vessels to carry your goods?).  The second notion has largely disappeared; non-U.S.-flag vessels are ubiquitous in U.S. ports and our imports and exports have not suffered.  It is harder to dispose of the national security argument.

My first job out of college was as an economist with the U.S. Maritime Administration.  There was concern at the time about the “loyalty” of American-owned ships plying the seas under “flags of convenience”, mainly Panamanian or Liberian.  I was tasked to explore whether or not these ships would bolt for safety in wartime, rather than move desperately needed cargoes for their owner’s country.  The question can’t be answered in absolute terms, but my overall conclusion was that, if times are desperate enough, any country will seize whatever ships happen to be in their ports at the time they are needed.  Beyond that, we could assume that some unknown but large proportion of shipowners would be patriotic enough to make their foreign-flagged ships available.  And there would always be the “spot” market for hiring ships of any flag.  In other words, we didn’t really need to have a quantity of American-flagged vessels ready for military transport needs.  That wasn’t the answer my political masters were looking for.

The current Jones Act dispute in Hawaii arises from both politics and economics.  On the political surface, Hawaii has a new Republican Congressman, Charles Djou, who is challenging local Democratic orthodoxy by calling for a repeal of the Jones Act as it applies to Hawaii.  This guarantees headlines for Djou because the godfathers of Hawaii’s Democratic establishment, especially Senator Daniel Inouye, are staunch supporters of the Jones Act.  As an island state, Hawaii gets the vast majority of its goods by sea from the U.S. West Coast.  Since those cargoes move between U.S. ports, the Jones Act applies and U.S. carriers must be used, creating an oligopoly for Matson and Horizon, the two main carriers on the Hawaii-West Coast routes.

The older Hawaii Democrats vividly remember the longshoremen’s strikes of the 1950s and are quite content that the Jones Act provides for some stability in the Hawaii-West Coast trade.  Their usually younger opponents (Djou, former Democratic Congressman Ed Case and many Hawaii consumers) object to the economic burden of the high shipping rates that the oligopoly can charge.  Some estimate that the Jones Act costs Hawaii more than $3000/household every year.  They see foreign flag vessels moving between the West Coast and Asia and wonder why we can’t use them.  (In a similar vein, a U.S. International Trade Commission study in 2002 concluded that the Jones Act costs somewhere between $119 million and $9.8 billion annually (now there’s a range!) because it prevents use of low-cost non-U.S. ships.

I once tried to arrange a live debate about the Jones Act when Business Beyond the Reef was still a radio talk show.  Opponents were eager to come on the air, but Inouye’s office, Matson and Horizon refused to participate.  Their tactic is simply to discuss the Jones Act as little as possible.  The public discussion has begun, and we’ll continue with some insights tomorrow.

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I didn’t report on my outrigger paddling adventures last week as there was nothing good to say.  We stank.  This Sunday’s races were substantially better.  Windward Kai raced at Oahu’s Ke’ehi Lagoon and we actually had a victory.  I race with our old guys (the men’s 60s crew, sometimes the mixed 60′s or other crews).  In the men’s 60 race Sunday, we had a rocket start and a good turn, coming out of the turn in 3rd place with a quarter mile to go.  Halfway back, we had built a three-length lead over the 4th place boat, when it suddenly felt like someone had turned the ignition off.  We had no power left and were overtaken on the line, finishing about ten seconds out of 3rd and less than a second from 4th place.  Disappointing.

Two races later, our mixed 60s (mixed means three men and three women) went to work.  They had been finishing 3rd or 4th all season, but they nailed it this time.  Good start and they came out of the 1/4 mile turn all even with two other boats.  Then they put the hammer down to gradually eke out a lead, taking 1st place by about a boat length.  Magnificent!