Business readers in Hawaii are reacting to my posts last week about the Jones Act (here and here), providing even more examples about how the Act hurts their profits. A good friend, Tom Matthews, who owns Trade West/Nani Makana, a producer, importer and exporter of aloha party supplies, provided considerable detail about his company’s shipping costs. Tom is also the current president of the Hawaii Tourism Wholesalers Association. You have seen his products if you have ever entered one of the ubiquitous ABC Stores in Waikiki. His are the top quality artificial lei. His company also makes cosmetics, fragrances and plush toys, all with a Hawaii theme.
Tom has shared with me actual recent quotes from his freight forwarder for shipping 8 cubic meters of goods from Shanghai to Honolulu. The most direct route is to ship by sea from Shanghai to Long Beach, and then bring the shipment back west to Honolulu on a barge that is subject to the Jones Act. The first and longest leg of the trip costs $440 on international carriers. The back-haul from California to Hawaii costs nearly four times as much – $1660! The total for the Shanghai-Long Beach-Honolulu shipment is $2100. To be fair, we can’t charge all of the cost from Long Beach to Honolulu to the Jones Act. That is a much thinner route than Shanghai to Long Beach, so you are not going to see the same economies of scale. Still, a price nearly four times higher does seem a little strange.
Tom’s alternate route is to truck the shipment from Shanghai to Hong Kong ($728) and then ship it directly to Honolulu on NYK Lines ($1552), for a total shipping charge of $2280. Needless to say, he takes the first route, Jones Act notwithstanding. But it chafes that the price from Long Beach to Honolulu appears to be egregiously jacked up.
Tom also points out that he can ship a 40′ container from China to Colorado Springs for less than it costs him to ship a 20′ container from Honolulu to China, since the latter generally has to go to California (via Jones Act carrier) before beginning its journey to China. Again, this isn’t conclusive evidence of the cost of the Jones Act, but it may be indicative.
A second company, an exporter of a Hawaii processed food product, exhibited at the huge ANUGA food show in Cologne, exciting interest from a potential large-scale distributor in Germany. The Jones Act already hurts the firm’s bottom line by raising the cost of the glass bottles they have to bring to Hawaii from the mainland United States. And to ship their products from Honolulu to Germany, the first leg of the voyage – from Hawaii to California – must be on Jones Act carriers. The German customer took one look at the landed price in Germany and killed the deal. Now the Hawaii company is looking into contract manufacturing on the U.S. East Coast to create products that are affordable to European customers – costing Hawaii jobs.
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On Monday, the Honolulu Star-Advertiser carried an op-ed piece in favor of the Jones Act, useful reading for either side of this issue. The author is Robert G. Frame, an admiralty and maritime lawyer in Honolulu. The one surprising thing I saw in his piece was mention of a 2003 study by the Maritime Cabotage Task Force that concluded that the Jones Act costs Hawaii residents only $5.52 each annually – or less than two cents day. This is, of course, far below any estimates that I have seen by reputable economists, who tend to conclude the cost is upwards of $2,000 per person per year. It turns out that the Task Force is hardly unbiased, founded by and composed of all the major players in the U.S. maritime industry, including both Horizon and Matson. Their mission statement is clear enough:
“The Maritime Cabotage Task Force (MCTF) is dedicated to educating America on the economic, national security, environmental and safety benefits of the Jones Act and other U.S. cabotage laws so that domestic waterborne commerce remains a pillar of our national existence.”
Oh, and Mr. Frame’s law firm, Frame & Nakano, proudly lists Hawaii’s Jones Act carriers, Matson and Horizon, among its clients. The Star-Advertiser apparently did not consider it important to mention that.


